This advert is one of my most favourite ones ever. It used to run on Bulgarian television and I find it absolutely amazing. The first reason why it appeals to me is because of the obvious difference with all the other ads you would normally see on TV - whether it is for detergent, perfume, food - there is always the same old narrative, all about clichés and boring dialogue.
This one, on the other hand, catches the eye with an original idea, a wonderful execution and, most importantly, music which goes really well with the colourful imagery. There seems to be no narrative, no worn-out idea, although it does play to the concept of 'if you buy this TV, your world would be this colourful and musical'. Originality and creativity in ideology and execution always strikes me as something good, even if according to media critics it is not necessarily a successful object.
Touch Swatch
This is another one of my favourite adverts and it is again because of the obvious originality and creativity of concept and execution. The whole advert is based around the concept of touch and the word is not always used in its literal sense (especially in the case of touch heaven, touch music, etc). In this case touch is not only the physical meaning of the word, but also the emotional implications of it.
Swatch Touch is a specific brand of the Swatch series, which delivers settings' change by the touch of the crystal display. I do love the way how they have used the whole idea of touch being a part of our whole existence - from the first touch to the friends' touch, love touch and everything else, emotional and physical, which we as human beings experience from giving and/or receiving a touch. In a sense, we cannot live without it, and that is the strength of the advert, as well.
Another strong point is, of course, the lack of cliché dialogue and boring old narrative. Instead, images and music work a lot better in delivering a sense of creativity, which is the main thing that I find appealing in the advert.
Coca Cola
This is a Coca Cola advert that ran in Bulgaria a few years back. I did a quick translation in order for non-Bulgarians to understand it, it is a very original and cute commercial, in my opinion.
In this advert, I love the way how they have come up with all types of different adjectives and references and they have used either the shape and style of the bottle or the writing on it to signify something completely different and they have made it understandable enough, without being too obvious or boring. I remember the first time I saw this ad I thought it was absolutely amazing, so creative and original and so much different from everything else we had seen on TV before that (I think this advert is quite old, at least maybe 10 years now).
As far as I am aware of the theory that could be found in it, they have used the implications behind a certain image or word that a person would relate to another thing in real life. I don't know if this advert exists in the English speaking world, as I was unable to find it, but I, personally, find it absolutely amazing how someone could've thought of all those different shapes, sizes, styles and pieces of the bottle, little writing and everything else that could be related to our human experience and thus making it a very interesting and creative advert. Plus, I am absolutely in love with this advert mostly because of its end - "For everyone who is here. For all of us. For you." I love the way it plays with the patriotism in each and every Bulgarian, which is to say that seeing this advert when I am living outside of Bulgaria gives me a feeling of nostalgia, whilst at the same time reminds me of childhood and makes me want to go to the store and get a Coca Cola. I guess this is, in a way, a very successful strategy.
Johnny Walker
This advert appeals to me because of the whole concept about the greatness a human being can achieve. I love how they have compared a human to an android and gave the advantage to the human. As we know, human beings have always been keen on creating artificial intelligence and have been convinced robots are certainly to be a part of our future. The idea of physical immortality, invincibility, etc, has always been appealing to those minds, which don't understand the whole value of the shortness of a human life and the concept of immortality which goes beyond any physical limits.
It is a matter of achieving one great thing and it is not about physical death or any other human body 'restriction'. That, being nicely combined with the 'Keep Walking' slogan of Johnny Walker makes perfect sense and delivers a great deal of pleasure and satisfaction. Every time I see this advert, I cannot help but smile, and it always gives me chills - it leaves a long-lasting feeling of the endlessness of the possibilities in the hands of a human being and the endlessness of what we can achieve, despite the physical restrictions that we face sometimes. In such a short time, the advert proves the whole point of the shortness of a human life, as physical immortality is a nice concept, but in practice might make existence pointless. The value of immortality through one great thing is irreplaceable. Keep walking.
Children's Foundation Advert
This is an advert that appeals to me because of its obvious message. Due to my childhood experience, I can relate to topics about misunderstood mind, let's say, and being surrounded by people that just don't get it. In a sense, the idea of misunderstood genius always appeals to me, although not necessarily because of my own opinion of myself, as that would be quite a self-centred thing to say.
I cannot really discuss any of the technical specifications of the advert, as I am not really educated in this area, but the narrative and the ideology in this video are quite clear and yet still original and interesting. Plus, it delivers an important message, without being too cliché, and makes you wonder. Personally, if I were a parent, I would probably start paying a little more attention to the drawings of my child, even subconsciously, although I suppose that isn't really the influence of the advert - but, still, it would be nice if it is.
It has happened sometimes that I find old drawings from primary school that give away a lot more than I have realised at the time of drawing them, which brings up the whole idea of how much children actually know, even if they are unable to understand that themselves and it is our job, as grown-ups, to see into their interpretations of the world around them, before life sucks them into its monotony and social influences change their whole perception. I think this appeals to me because of its relation to my childhood, as my creativity was never a point of focus for anyone around and was not encouraged, which makes me feel a lot of it was lost on the way, before I was 'conscious enough' to understand it and encourage it myself.
